After nearly eight decades of defining how we store food in plastic, Tupperware is stepping into new territory, glass.
The company has just unveiled its Voila collection, its first-ever range of glass food storage containers, launching September 18.
This shift marks more than just a new product line. It’s a signal that Tupperware is listening to modern kitchens, where concerns over plastic and a desire for healthier, more sustainable options are louder than ever.
Why Glass Matters in the Kitchen
Plastic storage has long been a household staple, but it comes with drawbacks:
- Chemical concerns: Even BPA-free plastics have raised questions about long-term safety.
- Wear and tear: Containers stain, warp, and absorb odours over time.
- Environmental impact: With growing awareness around plastic waste, many households are rethinking their options.
Glass, on the other hand, offers a clear alternative. It’s non-toxic, doesn’t leach into food, withstands higher temperatures, and keeps looking new for years. Plus, it’s more sustainable in the long run, which is a bonus for eco-conscious kitchens.
Inside the Voila Collection
The Voila line is designed to move seamlessly from freezer to oven to table, giving Tupperware’s classic practicality a modern upgrade. Highlights include:
- Premium borosilicate glass: Safe from –13°F in the freezer to 572°F in the oven.
- Versatile sizes: A 1.7-quart square, 1.8-quart round, and 3.2-quart rectangle cover everything from leftovers to full meals.
- Thoughtful details: Discreet volume markings for easy measuring and built-in steam vents for mess-free reheating.
- Smart lids: BPA-free, microwave-safe, and designed to release steam evenly.
- Dishwasher-friendly: Easy cleanup without fear of warping.
In short, these containers are designed to cook, serve, and store, all in one dish.
Why the Timing Feels Right
The launch of Voila couldn’t be more timely. Consumers are increasingly seeking safer, more sustainable solutions for the kitchen, and glass is seeing a resurgence in popularity. By embracing this shift, Tupperware isn’t just keeping pace with the trend but it’s reinforcing its reputation as a trusted brand that adapts to changing needs.
The Big Picture
For 78 years, Tupperware has been synonymous with plastic. The introduction of Voila is more than just a product launch, it’s a milestone that signals where the future of kitchen storage might be heading.
Glass isn’t just stylish; it’s practical, safe, and sustainable. And with Tupperware’s name attached, the Voila collection is likely to become a staple in kitchens everywhere.
What Do You Think?
Would you make the switch from plastic to glass food storage? The Voila collection might just be the push many households have been waiting for.
To keep up to date with news-type articles around the kitchen canisters space, visit the ARTICLES category HERE
